What would happen if your business had 10x to 100x the exposure it does today? What if every time your customers bought from you, their friends knew about it?
LONG HAIR AND LONG HOURS
These were the questions I asked myself about my own business after 7 years and over 10,000 hours producing music for a living. I had never made a business card. I didn’t even have a website. I was “off the grid.” Yet my calendar was full and my business grew year after year all because my friends were sharing about me.
Although the business was growing, I had a few lingering questions.
Why does the “Holy Grail” of marketing, the word-of-mouth referral, still mostly happen in arbitrary conversations sometimes weeks, months, or years after one has bought from a brand? Why leave it to chance? If a business is providing a quality product or service, shouldn’t every buyer tell friends who could be buying too?
People want to know where their friends like to buy from, and a way should exist for them to have this information automatically. Obviously, there is enormous value for the brand in their sharing…so shouldn’t sharing be rewarded?
Something was missing.
On a typically mindless Saturday afternoon, the lightning bolt struck. The vision to create more value for more people through technology, and help elevate remarkable brands all over the world was more than compelling – I knew it was a new calling.
This was the beginning of Yaystack; an online platform that help businesses connect with their buyers’ friends through offers and donations that are unlocked by sharing on social media.
Today, ecommerce companies hand out common Promo Codes to anyone and everyone via email, or prominent placement on their websites. Though transacted electronically, the “one promo code for all” is as old and tired as the “flashing blue light on aisle 7.” It serves to incentivize a single buyer at a time. Yaystack allows businesses to generate unique, one-time-use Promo Codes to each customer in exchange for sharing. This approach provides not just an incentive to that buyer, but to that buyer’s friends. Imagine giving your customers the “$50 Credit”, “Free Upgrade”, or “BOGO” offer, but in so doing, reaching their social network with the message you define? It could be an overview on your company, a new product, something funny, informative, quirky…or something that taps into the heart.
A VISION OF GIVING
Today, more than ever, people want to feel that the money they spend is ultimately making the world a better place. In addition to a personal reward for sharing, Yaystack also provides brands with the ability to embrace giving back and boosting their generosity through our unique “Share To Give” feature. Yaystack empowers consumers to share powerful stories and be rewarded with a unique, one-time-use Promo Code that triggers a charitable contribution by the business. By sharing with their friends, consumers can now make a positive impact with the value of their influence. Yaystack provides a “face to the foundation” and a “purchase with a purpose.”
SHARING IS ACTUALLY CARING
Imagine a world with every buyer sharing…triggering donations + exposure at scale:
- Remarkable, share-worthy brands grow rapidly.
- Buyers are more informed through the friends they trust, and are rewarded for helping to spread the word.
- Great causes are enabled to tackle their missions more effectively.
If you are a business worthy of sharing, we invite you to join us in our mission. Through SHARING we will elevate remarkable brands. Through GIVING we will make the world a better place.
Join our story here.
Founder / CEO